What would you do if you were guaranteed to succeed?
What would you do if your funds were unlimited?
What would you do if the only expectations you had to meet were your own?

Hello, there!

I’m Joanne, a blogger, dentist, mom, and Desire Map facilitator on a mission to inspire and empower women to live their best lives.

Growing up in a small town on the Canadian prairies, I knew who I would be: a professional, working woman. After I left home and started university, I bounced from pursuing a degree in engineering to the College of Commerce, where I earned my business degree as an accounting major.

But after eight years as an accountant, I wanted MORE.


I wanted to do more than create spreadsheets that people didn’t look at for months. I wanted to make a tangible difference in people’s lives.

So, when my son was two and my daughter was seven months old, I went back to university to pursue a degree in dentistry. And through a lot of hard work and sacrifice from me and my family, I not only got into dental school, but got through dental school.

Dental degree in hand, I promptly bought my own practice.

Owning my own business hasn’t been smooth sailing. Through the challenges of being a business owner, I’ve learned a lot about myself, grown as a leader, and developed some wicked stress-management skills.


I still didn’t feel fulfilled in my career.

For a long time, I thought that there was something wrong with me for wanting more when I already had so much going for me.

And then I discovered The Desire Map, which turns goal-setting on its head.

“You’re not chasing the goal itself – you’re chasing the feelings that you hope attaining those goals will give you.”
– Danielle LaPorte

Suddenly, I could see how becoming a dentist was about wanting to feel free, ease, fired up, connected, and expansive in my life.

Without knowing it, I was seeking my Core Desired Feelings. Through desire mapping, I was able to nail down how I wanted to feel every day, in everything I did. From my work to parenting to my marriage to exercise, I wanted to feel FREE, EASE, EXPANSIVE, FIRED UP, AND CONNECTED.

It was suddenly clear why I wasn’t feeling fulfilled – running my own practice wasn’t generating these feelings for me, at least not consistently.

And so wanting MORE made perfect sense. I turned to blogging to start to unleash my creativity, and I sought out like-minded women who also wanted to live more consciously and more fully. I worked with a couple of coaches to develop my self-awareness and leadership skills, and I relied on The Desire Map and my Core Desired Feelings to guide me in which goals, activities, and relationships to pursue.

Becoming a Desire Map facilitator was the next logical step, because it allows me to help other women uncover their deepest desires. My work as a facilitator makes it okay to want more, to seek fulfillment, and to crave passion.

I believe that too often we live by what we think others expect of us. We’re afraid to stray to far from what our families, friends, and communities think is acceptable, and we suffer from a lack of passion and fulfillment as a result.

I’m dedicated to helping women become their most authentic selves, to live their lives without regret, and to become the best versions of themselves they can be.

Want to work with me?

Get clear on what you already have in your life, what you’re grateful for, and where you’re dissatisfied. Get clear on the root of your desire and create a map of how you want to feel in five areas of your life.

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