What's your why purpose

What’s Your Why?

One of my favourite TED talks is┬áSimon Sinek’s How Great Leaders Inspire Action. In fact, it’s one of the top 20 TED talks of all time. If you haven’t seen it, you can check out the video below.   His central idea – that “people don’t buy what you do;┬ápeople buy why you do it” – applies to leadership at …